If you are an owner of a Windows-based Phone, the chances of that being quite slim, sadly for now you must tediously use the under-par Internet Explorer app to access YouTube. In contrast, fortunate iPhone users are blessed with the YouTube app that was specifically designed to make the world’s favorite video portal easily accessible hassle free. This is especially unfortunate since Windows Phone users were told that they would not be in such a position back in May and then again in August. Nonetheless, Google’s repeated decisions have chosen to block such developments from materializing.
To explain, in May, Google halted Microsoft’s first attempt at giving its users a mobile YouTube application on the basis that Microsoft did not support Google’s advertisements on YouTube videos. So, Microsoft responded by going back to the drawing boards with Google supervision to make things right the second time round for a release in August by making sure that the app satisfied Google’s desire for its advertisements to be properly played, and for two days of its beta release it seemed as if the Windows Phone users had received an early Christmas present. In an unexpected move, however, Google took down the app yet again. Windows users were now back again with a YouTube-less device--the why remaining uncertain.
There may be some explanations, however, to why Microsoft is once again in Google’s ‘block party’. YouTube’s statement laid down the argument that Microsoft did not make the “browser upgrades necessary” and that the app “violated YouTube’s Terms of Service.” Yet, at the same time, some sources are saying that Microsoft simply tweaked their first blocked app from back in May to make ads “properly” appear again, but this did not make Google too happy because they were unsure whether their “prime ads” would show properly when the app was lacking the new web standard of HTML5. In return, Microsoft’s rebuttal was that they did not see the need to use HTML5 concurrently with both the Android and iOS. Yet Google stood firm and said that Microsoft was still ignoring its terms and conditions by not using HTML5. As such, with frustration, Microsoft then called upon Google’s requests as “roadblocks that are impossible to overcome.” According to Microsoft, Google had not at provided all of the necessary information for a proper advertisement system in the first place.Whatever the case is, Windows Phone users are going to have to sit tight and wait it out for a finalized YouTube app on their Windows Devices--when that is to occur again very uncertain. It may or may not be a long wait, but what we do know is that Microsoft is “working with [Google] to resolve the issue,” which, unsurprisingly, is not a very reassuring statement. Yet, this inconvenience may very well be just the tip of the iceberg to the dysfunction that seems to curse the Microsoft devices franchise.