In a move that made history for the tech giant, Apple released two new products on September 10th: the iPhone 5S and 5C. Similar to last year’s 4S, the 5S is a new and improved version of the previous iPhone. Coming in gold, silver and metallic black, the 5S is already looking to be more eye-catching and higher quality than the iPhone 5
The iPhone 5C, in contrast, is Apple’s attempt at breaking into the rapidly growing Chinese market. Many people believe that the C stands for China or “cheap” as it is in comparison to prior iPhones. They have tried to penetrate the largest growing market in previous years by selling older models but these attempts have proved unsuccessful. In overview, 5C is perfect for consumers in the Chinese market. Apple has cross-examined products that have been successful in China and emulated many different aspects in their new phone. The price is the foremost thing.
The iPhone 5C is selling for $99, the lowest price for an iPhone since 2007, when it was first released. Although this may seem extremely cheap for an iPhone, this is the price consumer’s pay with the wireless subsidy. Without a subsidy, the iPhone 5C is going to sell for a lot more. This means that if you want to own the phone forever, you will have to pay around $550, which is actually more expensive than the starting price of the 5S.
One aspect of the 5C that will resonate well with Chinese consumers is the colourful design. Coming in almost all the colours of the rainbow, the iPhone 5C will also have compatible cases released by Apple. This is the first time Apple have sold their own official cases.
With the new releases comes the brand new IOS 7 operating system getting rid of Apples familiar textured theme, which looks suspiciously similar to the Android operating system that has been extremely successful in China. Unfortunately, true to Apple standards the iPhone 5C will continue a bad habit that Apple is infamous for. The A6 chip used in the iPhone 5 will be used again in the 5C. Although not as bad as previous releases where the new iPod was given the old operating system instead of the updated version. It was, in the case of the iPod, an obvious money grab technique. However because the iPhone 5C is so cheap it is excusable.
- Colors— Silver, Space Gray, Gold
- Processors— A7 chip with 64-bit architecture
- Security—Fingerprint Identity Sensor
- Camera—8MP, 1080p at 30FPS, 720p at 120FPS
- Talk time: Up to 10 hours on 3G
- Body: Aluminum Uni-Body
- Colors—White, Pink, Yellow, Blue, Green
- GreenProcessors— A6
- Camera—8MP, 1080p at 30FPS, 720p at 30FPS
- Talk time: Up to 10 hours on 3G
- Body: Poly Carbonate (Plastic)
The more “dignified” iPhone, the 5S, is promising some serious advances in the world of smartphones. The 5S has been portrayed as “classy” in advertising from apple and it certainly is a lot more serious than the plastic rainbow colours of the 5C.With its redesigned interface and outer casing the 5S is also the most technologically advanced iPhone available. It comes equipped with the new A7 operating system (iPhone 5 was A6) and M7 motion coprocessor, the most advanced technology in Smartphones.
The metal casing on the iPhone 5S is impressive and gives the phone a solid, strong appearance. Interestingly however, drop tests determined that the 5C and 5S were more fragile than the original iPhone 5.
One of the only publicity issues with the two new phones is the fingerprint scanner that is built in. With all the Snowden and NSA scandals in the news lately, many people are worried that the fingerprint scanner could be used against iPhone owners. And, it very well could be. Having a fingerprint assigned to every iPhone owner essentially allows the NSA access to the fingerprints of millions. It is argued that this is a breach of privacy but the US government already has fingerprint of millions of its citizens. The fingerprints would also be used to prevent and solve crimes. The main issue is whether or not the NSA would have access to iPhone owners in different countries. Because Apple is an American company it is quite possible. Perhaps Snowden’s next leak about the capabilities of the NSA will reveal the answer.
The 5S and 5C are both impressive and show off Apple’s new business philosophy. However it is disappointing to see a lack of the innovation Apple became famous for. The new phone put up an impressive competition against Apple’s rival, Android but unfortunately they offer no groundbreaking capabilities and surprise as many Apple fans expected. It seems the days of Apple innovation is over. Hopefully the iPhone 6 brings the company back to what it’s famous for.