Snapchat, one of the newer rising messenger apps, is becoming the center of attention among the companies of Silicon Valley.
Recently, Snapchat was offered three billion dollars to assimilate into the Facebook network. This begs the question of what makes Snapchat unique enough to be considered for purchase by Facebook. Compared to Kakaotalk, Line, and WeChat, Snapchat is only famous for its one of a kind idea of ‘disappearing photo messages’. Once these messages are read, one cannot come back to those messages and look at it again.
Although Facebook came up with a very close mirror image of the app called ‘Facebook Poke’ it did not have a positive response from the market. As a result, Facebook then tried to offer 3 billion dollars to buy Snapchat. If Facebook were to buy Snapchat, this would have been their second time buying a multibillion startup after Instagram.
Evan Spiegel is clearly a determined and ambitious businessman. Originally, he and Frank Reginald Brown, and Bobby Murphy were the founders of Snapchat. Unfortunately, Evan Spiegel, the current CEO of Snapchat, removed Frank Reginald Brown from his position as a co-founder because Spiegel wanted more for himself, believing that he could make Snapchat into a greater value. At the same time, people criticized Snapchat saying that they are making money off of people ‘sexting’ millions of messages. Opposing the argument, Spiegel stated that Snapchat is more than sexting and one cannot build a company out of it.
Snapchat rejecting billions might be considered a loss however, from its steady rise of fame, it seems as if Spiegel’s expectation of Snapchat might come true.